Demand Generation Manager

Grouper is a radically new supplemental social fitness benefit sponsored by Medicare Advantage plans. Our mission is to encourage healthy living through activities that build meaningful social connections and shared experiences. The company connects older adults with thousands of in-person and virtual activities that align with their passions. From pickleball to bridge, these activities provide opportunities to become more active physically, socially and mentally. We partner with some of the nation’s largest health plans who agree that belonging and connection are the foundation of health and happiness throughout life. Led by some of the most accomplished executives from managed care, biotechnology and care services sectors, Grouper is poised to change the landscape of healthy living. Come be a Groupee.

This is Healthcare? Yes! We have our eyes set on an ambitious goal — to end loneliness and social isolation. We believe that with our talented team, smart technology and engaged market access partners we can rebuild the fabric of our society. We are still a small team, well-funded, growing quickly and focused. Play works wonders.

About the Role:

Reporting to the company’s Chief Marketing Officer, the Demand Generation Manager is responsible for building integrated campaigns to drive acquisition and activation of new members.

This person would work closely with all business units to execute multi-channel programs that are on brand and aligned to our strategic goals.


  • 2-4 years of experience in demand generation or a related field
  • Proficiency in marketing automation and CRM software. Preferably SalesForce and SalesForce Marketing Cloud
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Understanding of how to construct and execute marketing campaigns
  • Knowledge of digital advertising, SEO, and other digital marketing techniques
  • Knowledge of sales techniques and strategies
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects
  • Strong problem-solving and decision-making skills
  • Flexibility and adaptability to change
  • A desire to learn and grow in the demand generation field
  • Bachelor’s degree in marketing or related field

Professional Background and Experience Requirements

Our preferred candidate will have many of the following attributes, skills, and experiences:

  • Minimum two years in lead generation or demand generation roles
  • Salesforce Marketing Cloud expertise
  • Understands copy writing foundations

Additional Requirements

  • Education level: (or equivalent experience) Bachelor’s Degree in marketing
  • Industries: Open but B2B2C software preferred

Reward Package

We offer competitive salaries and incentives, health benefit plans, retirement savings, and the opportunity to work with a compassionate, motivated team where you will see your contribution daily.

Important Notes

Grouper places a high priority on safety and security of our members and teammates. All prospective employees will be subject to a background check.

Grouper  is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state or local law.

Please apply by sending a resume and cover letter to

Life's too long not to belong.