Lifecycle Marketing Manager
Grouper is a radically new supplemental social fitness benefit sponsored by Medicare Advantage plans. Our mission is to encourage healthy living through activities that build meaningful social connections and shared experiences. The company connects older adults with thousands of in-person and virtual activities that align with their passions. From pickleball to bridge, these activities provide opportunities to become more active physically, socially and mentally. We partner with some of the nation’s largest health plans who agree that belonging and connection are the foundation of health and happiness throughout life. Led by some of the most accomplished executives from managed care, biotechnology and care services sectors, Grouper is poised to change the landscape of healthy living. Come be a Groupee.
This is Healthcare? Yes! We have our eyes set on an ambitious goal — to end loneliness and social isolation. We believe that with our talented team, smart technology and engaged market access partners we can rebuild the fabric of our society. We are still a small team, well-funded, growing quickly and focused. Play works wonders.
About the Role:
Reporting to the company’s Chief Marketing Officer, the Lifescycle Marketing Manager is responsible for building integrated campaigns to drive enrollment, activation, and new members through our health plan partners, our directory and through direct marketing
This person would work closely with all business units to execute multi-channel programs that are on brand and aligned to our strategic goals.
Requirements:
- 2-4 years of experience in a lifecycle marketing or growth focused role
- Proficiency in marketing automation and CRM software. Preferably SalesForce and SalesForce Marketing Cloud
- Understanding the complexity of the buyer’s journey and how someone would interact with a software platform
- Create and design landing pages to drive member engagement and activation
- Ability to work with the product owners to define how members would interact and utilize our health platform
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Understanding how to construct and execute marketing campaigns
- Knowledge of digital advertising, SEO and other digital marketing techniques
- Knowledge of how to use digital advertising platforms and the key levers to pull to drive ROI
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- Bachelor’s degree in marketing or related field
Professional Background and Experience Requirements
Our preferred candidate will have many of the following attributes, skills, and experiences:
- Minimum two years in lead generation or demand generation roles
- Salesforce Marketing Cloud expertise
- Strong copywriting foundations
Additional Requirements
- Education level: (or equivalent experience) Bachelor’s Degree in marketing
- Industries: Open but B2B2C software preferred
Reward Package
We offer competitive salaries and incentives, health benefit plans, retirement savings, and the opportunity to work with a compassionate, motivated team where you will see your contribution daily.
Important Notes
Grouper places a high priority on safety and security of our members and teammates. All prospective employees will be subject to a background check.
Grouper is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
Please apply by sending a resume and cover letter to jobs@hellogrouper.com